TGBA – THE TOTAL GAME BASKETBALL ACADEMY
DEVELOP THE ATHLETE. BUILD THE BRAND. PREPARE THE PERSON.
TONY J. COLEMAN
Scout & Educator | Sports & Education Consultant | Coach | ProScoutWelcome to TGBA
The Total Game Basketball Academy, where our mission goes far beyond basketball.TGBA helps student-athletes and their families understand the complete journey—from developing as an athlete and navigating recruiting to building a personal brand, understanding NIL, developing financial literacy, and preparing for life beyond sports. Today's student-athlete needs more than talent. They need education, preparation, character, strategy, exposure, financial knowledge, and a plan
At TGBA, we help athletes and families understand the TOTAL GAME.
ABOUT TONY J. COLEMAN
From Player to Coach to Educator to Scout
Tony J. Coleman brings a lifetime of basketball, education, coaching, scouting, and mentorship experience to TGBA.
Having experienced the game as a player, coach, educator, consultant, and professional basketball scout, Tony understands that an athlete's journey involves much more than what happens between the lines.
Build Your Brand Before Someone Else Defines It For You
Student-athletes now compete in two arenas:
On the field or court—and in the marketplace.
Download the FREE TGBA Student-Athlete & Parent Guide and learn how to begin building a strong, authentic personal brand using TGBA's Five Pillars:
CHARACTER
ACADEMICS
ATHLETICS
COMMUNITY
DIGITAL
Inside The Guide
Student-athletes and parents will learn:
• What a student-athlete brand really means
• Why character matters to your brand
• How academics influence opportunities
• How athletic performance fits into your larger story
• Why community involvement matters
• How to manage your digital footprint
• How NIL and branding are connected
• Questions families should ask before accepting opportunities
• How to begin preparing for opportunities before they arrive
FREE DOWNLOAD
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[GET MY FREE TGBA GUIDE]
By downloading the guide, you may receive TGBA educational information regarding recruiting, NIL, branding, events, webinars, and student-athlete development. Include the site's normal privacy/consent options.